tour des femmes

Concept- Fallon

SKODA wanted an idea to prove their long-standing support of cycling. The conversation soon turned to the fact that even in 2017, the official Tour De France could only be ridden by men. Women have been fighting to ride the Tour since 1955. So, we encouraged SKODA to rally behind the cause, giving the same support they usually give to the official Tour De France, to 13 women who cycled all 21 stages, starting exactly 24-hours prior. A defiant demand for equality. 

Awards: Silver - Entertainment - Cannes Lions 2019 / Silver - Glass -  Cannes Lions 2019 / Shortlist - Sustainable Development Goals - Cannes Lions 2019 / Gold - The Andy's Awards / 2019 Shortlist - D&AD / Merit - The One Show - 2019

I was part of the creative team that concepted this idea but left Fallon before it was executed. Credit goes to Charlotte Prince and Loriley Sessions at Leo Burnett for executing the idea.

Creative Directors: Ricardo Motti and Ronaldo Tavares