Top Gear x audi a7

Concept - Partnership - Online Film - Editorial - Social - Banners- DRUM

We were tasked to launch the new Audi A7, a car that is armed to the teeth with tech and has a rather mesmerising set of lights.

We knew we had to do something a little different.

We also knew that the target customer grew up on 80's TV.

Lights. Tech. 80's TV.

The idea

Partner with Top Gear and re-imagine the opening scene of Knight Rider.

Just like the K.I.T.T. the Audi A7 is the car of its time; an amazing combination of technology, sleek design and incredible lights display.

It made perfect sense to us and got the A7 in front of the car nuts who have the £60,000+ needed to buy it.

Total video views reached over 2 million, greatly exceeding Top Gear’s average CTR.

Copywriter: Elliott Starr

Creative Director: Monty Verdi