real life test drive

Concept - Art Direction - Print - Radio - Online- Fallon

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We knew that people would fall in love with SKODAs if they spent enough time in them.

But the average test drive lasts about 15-minutes. You're then asked if you want to buy the car, which probably costs £15k or more. That's £1,000 a minute...

We thought that was bonkers. So we encouraged SKODA to let people use their cars like they would once they owned them.

The Real Life Test Drive, allowed people to take the car for three days to go wherever they liked. Or if they wanted some inspiration the cars sat-nav was pre-programmed with destinations from our print campaign.

This helped to launch the brands new strategy Driven By Something Different.

Copywriter: Elliott Starr

Creative Director: Nick Bell

 
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