Chicken Legend

Concept - TVC - Art Direction- Leo Burnett

McDonald’s is known for it’s beef burgers but how do you get people eating more chicken burgers or the Chicken Legend to be exact.

With a name like that it needs to live up to it, unfortunately not everyone lives up to their name though, as we see in this TVC campaign.

Copywriter: Elliott Starr

Creative Directors: Matt Lee and Pete Heyes