Cadbury- adopt a cow

Concept - Initiative - Online Films - Website - Social - Art Direction- Fallon

How do you tell people that Cadbury is made with fresh milk?

To us, the answer was simple, let them adopt the cows that produce it.

We created an adoption network for Cadbury's cows. Each one had it's own profile and video for you to choose from.

You would then get a pack of Cadbury buttons sent to you with a letter from your cow. You also then had the chance to meet your cow by visiting the Cadbury factory.

Copywriter: Elliott Starr

Creative Directors: Matt Pam and Simon Hipwell