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This is some work that I produced in my first 5 years in the industry. Each one teaching me something new and a stepping stone to where I am today.

SKODA- MOT YOURSELF- Fallon

MOT Yourself is an idea we pitched to SKODA in 2017, whilst at Fallon. A partnership with cancer activist Errol McKellar.

If detected early, prostate cancer has a 98% cure rate. But it’s killing over 11,000 UK men every single year.

The problem? Men don't know that they have it.

Men don’t visit the doctor as often as they should and prostate cancer shows no symptoms until it’s too late. Due to its aggressive nature, this can be within a year.

To truly take-down prostate cancer, SKODA and Errol had to ensure annual prostate checks.

The idea was to partner SKODA's army of mechanics at over 120-Nationwide garages with Errol as our ambassador.

The mechanics encourage men to get a prostate check and offer them money off of their servicing if they do.

We even found ways for those checks to be carried out on the spot, at the garage. All the customer had to do was pee in test-tube in a private booth. Effortless.

We got Errol all the way to speaking at SKODA's annual conference to launch the idea before sadly, he had to step out for personal reasons.

A huge shame. But a great journey.

MCDonald’s - Smokehouse- Leo Burnett

McDonald’s wanted to promote their new BBQ Smokehouse burger. We’ve all suffered from the faff of having a BBQ be it trying to light it, thick smoke or simply trying to get it out from the back of the shed. After all that is it really worth it? The BBQ Smokehouse Burger however is; Non of the BBQ fuss. All of the BBQ flavour.

These films went out on social around the summer months.

Copywriter: Elliott Starr

Creative Directors: Matt Lee and Pete Heyes

NSPPC- Share Aware- Leo Burnett

With one radio advert, we got parents all over the UK to re-think their internet security settings.

Copywriter: Elliott Starr

Kellogg’s Squares- Leo Burnett

The challenge was to create fun and cheeky idents for Kellogg’s Rice Krispie Squares to sponsor Celebrity Juice. We knew that getting the tone right was going to be key.

We took inspiration from sensual songs and created our own. It was super fun to work on and the client said ‘It’s the bravest thing we’ve done’.

Copywriter: Elliott Starr

Creative Director: Don Bowen

McDonald’s - Free Fruit Fridays- Leo Burnett

Copywriter: Elliott Starr

Creative Director: Adam Tucker

Kellogg’s Rice Krispies- Leo Burnett

Copywriter: Elliott Starr

Creative Director: Don Bowen

McDonald’s Iced Frappes- Leo Burnett

Copywriter: Elliott Starr

Creative Directors: Guy Moore and Tony Malcom